Communications & strategy consultant
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Clients' testimonials

Ben Quesnel is a seasoned communications and strategy consultant specializing in the ongoing revolution of alternative living. As a freelance professional, Ben helps the leaders and entrepreneurs fueling that change, by promoting alternative living solutions, such as: sustainability and circular economy, minimalism and tiny living, slow and conscious travel, vanlife and modern nomadism, ruralism and urban exodus

 

Testimonials

I pride myself to work exclusively with well-intentioned companies globally, bringing more purpose to the way we plan and live our lives. Here’s a few of them, and how I helped them - in their own words.

 
 

park4night - overnight camping catalog App (France)

What they do: park4night is the world’s leading App to find overnight sleeping spots for vanlifers, overlanders and road travelers.

How I helped: park4night needed a complete market study on the RV industry in North America. After extensive research, I produced a detailed market analysis and targeted strategic recommendations to help the company with their business decisions for the region.

“We had the pleasure to work with Ben on an international development project. Ben was very dynamic and created a highly qualitative and detailed report.”

Bertrand Fichter / CEO, Co-Founder


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Zeste - Sustainable water bottles (France)

What they do: Zeste is a young French company whose mission is to inspire people to stop using plastic goods. To do so, they created the first stainless steel water bottle 100% made in France.

How I helped: I worked with Zeste early on to help them elaborate their brand and communication strategy, focusing on building a strong brand platform leading up to solid foundations for their upcoming launch.

“We brought Ben in pre-launch, to help us clarify our brand and communication strategy. His strategic recommendations were essential to Zeste’s successful launch: they gave us clarity on which fundamental strengths to focus on, starting with our values and leading up to our product. Ben focuses on actionable strategy: he provided us with readily applicable recommendations allowing us to focus our communications efforts, and we are still using these on a daily basis.”

Pierre Tucoulat, Founder & CEO


SmartHead - Corporate Sustainability tracker (Slovakia)

What they do: SmartHead is the first platform allowing companies of all sizes to report, track and communicate their sustainability efforts internally and externally, all in one place. They’ve earned trust from organizations in the likes of Tesco, Dell, Citigroup or McDonald’s.

How I helped: SmartHead first contracted me to help them revamp their brand strategy and website content, and then elaborate a go-to-market B2B strategy for their key product feature.

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“Our cooperation with Ben gave our company a new perspective on an effective communication strategy for our B2B product. Ben's sense of communication, strategy and his valuable experience were reflected in the results of our cooperation. Thanks to this, our company has moved to new horizons.”

Veronika Osvaldova, Co-founder & CEO


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The Journal Of Lost Time - A magazine for the slow travelers (US)

What they do: The Journal of Lost Time’s mission is to encourage more purposeful travel by sharing immersive stories of history, culture, ecology, and the geology of people, places, and experiences.

How I helped: Working with the Journal of Lost Time allowed me to merge my passions for traveling, soulful creative outlets and projects well managed. I joined a talented team of videographers and photographers as a Producer, on a travel video piece about a place dear to my heart, Baja California in Mexico.

"Ben is a rare producer and project manager that is equally adept at creative strategy as he is at organization. He is a very solid problem solver, and most importantly he is also just really fun to work with."

Josiah Roe, Co-founder & Editor-in-Chief


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Forme - Transformative solutions for daily posture training (US)

What they do: Forme™ (formerly IFGfit) is a science company dedicated to creating a foundation for lifelong, holistic living. They design lifestyle solutions that measurably improve the body and mind, with methods and practices firmly rooted in scientific evidence.

How I helped: I was brought in by Forme’s communications agency, Crimson Advantage, to provide strategic Press Relations guidance ahead of their public launch. Work included writing messaging points, brand overview and launch press release.

“We needed help launching innovative new apparel products into a crowded category. Ben stepped in and drove necessary clarity and introspection with the doctor/inventor and founding team. The result was a resounding success, leading the company to incorporate many of the takeaways on the website and ads ahead of full public launch.”

Louis Amira, Partner & CEO, Crimson Advantage (agency)


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BBI - A consulting firm specializing on Social Impact (Singapore)

What they do: The Better Business Initiative empowers their clients to Do Good and Do Well at the same time. With global experience on both sides of the public-private fence and a network that extends across 50 countries, they help create products and partnerships to realize social impact.

How I helped: I worked with Co-founder and CEO Rosalia early on, on writing and designing the company’s pitch deck for new businesses, providing strategic guidance and design thinking.

“Ben was instrumental in taking UN and tech speak and translating them into literal and visual language that my target clients could digest. He’s a pro, a pleasure to work with, and brings a lot of global and cross-sector strategic experience to the table.”

Rosalia Gitau, Esq., Managing Director & Partner


Labatut Paris - Sustainable leather goods (France)

What they do: Labatut is a company creating high-end luxury leather accessories, focusing on sustainability and quality craftsmanship. Their unique approach consists of using only dead stock leather, salvaged from renowned tanneries.

How I helped: I was brought in as a consultant to provide strategic input on the company’s overall marketing strategy. This included clarifying the brand platform and positioning, redefining the target audience and developing brand pillars to strengthen their storytelling.


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“Ben’s involvement a year into publicly launching Labatut brought clarity onto which communications axis to focus on, and which needed further development. His strategic thinking and tools allowed me to take the necessary steps back to clarify our brand positioning and voice. Thanks to his tailored coaching, Ben provided solid foundations to bring clarity into our values, and our reason for existing as a company.”

Caroline Benaouda, Founder & CEO


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